At dk44, your privacy is not an afterthought — it is a foundational commitment. This Privacy Policy explains precisely what personal data dk44 collects from players across Pakistan, how that data is used, who it may be shared with, and what rights you hold over your information at all times.
dk44 does not sell your personal data to any third party. Your information is used solely to deliver and improve your gaming experience.
A plain-language overview of the six core privacy principles that govern every aspect of data handling on the dk44 platform.
dk44 collects only the personal data strictly necessary to operate your account, process transactions, verify your identity, and comply with regulatory obligations. We do not collect data speculatively or for resale.
All data transmitted between your device and dk44 's servers is protected by industry-standard TLS/SSL encryption. Stored data is encrypted at rest using AES-256. Your financial details, CNIC information, and login credentials are never stored in plain text.
dk44 does not sell, rent, or trade your personal data to advertisers, data brokers, or any other commercial third parties. Data sharing is limited strictly to service providers who are contractually bound to protect your information.
You have the right to access, correct, export, and request deletion of your personal data held by dk44. These rights can be exercised at any time by contacting our dedicated Data Protection team via the Support channel.
Personal data is retained only for as long as necessary to fulfil the purposes for which it was collected, or as required by the terms of dk44's international gaming license and applicable financial record-keeping obligations.
All promotional communications from dk44 — including SMS, email, and app push notifications — are opt-in by default. You may withdraw consent for marketing at any time from your account settings or by contacting Support.
Important Notice: This Privacy Policy ("Policy") explains how dk44 ("dk44", "we", "us", "our") collects, uses, stores, and discloses personal data relating to players and visitors ("you", "your") of the dk44 platform at dk44.im. By creating a dk44 account or using any part of our platform, you acknowledge that you have read and understood this Policy. Please read it carefully alongside our Terms & Conditions.
dk44 is an internationally licensed online casino and sports betting platform operating at dk44.im, primarily serving players across Pakistan including Karachi, Lahore, Islamabad, Faisalabad, and Rawalpindi. dk44 is operated by its licensed parent entity under an international gaming license, details of which are available on the dk44 homepage.
For all purposes relating to this Privacy Policy, dk44 acts as the data controller in respect of personal data collected from players and website visitors. Where dk44 engages third-party processors to handle data on its behalf — for example, payment processors, KYC verification providers, or game suppliers — those parties act as data processors under binding contractual obligations.
Data Controller: dk44 | Platform: dk44.im | Contact: [email protected] | DPO queries: reference "DPO Request" in your email subject line.
dk44 collects personal data through several channels: directly from you during registration and account use, automatically through your use of the platform, and occasionally from third-party verification or payment providers. The categories of data we collect are as follows:
| Category | Examples | Source |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number, photograph | Provided by you (registration / KYC) |
| Contact Data | Email address, mobile number, residential address | Provided by you (registration) |
| Financial Data | JazzCash / EasyPaisa account references, HBL / UBL / Meezan Bank details, crypto wallet addresses, transaction history | Provided by you (deposits / withdrawals) |
| Technical Data | IP address, device type, browser, operating system, session tokens | Collected automatically |
| Usage Data | Pages visited, games played, bet history, session duration, click paths | Collected automatically |
| Communications Data | Live chat transcripts, support emails, complaint records | Generated via contact with Support |
| Marketing Preferences | Opt-in / opt-out records, promotional communication history | Provided by you or inferred from usage |
dk44 does not intentionally collect any special categories of personal data (such as health, biometric, religious, or political data) except where strictly required by law or with your explicit consent for a specific purpose.
dk44 uses collected personal data for the following purposes. Each purpose is matched to a lawful basis described in Section 4:
dk44 processes your personal data under the following lawful bases in accordance with applicable data protection legislation:
Note: Where dk44 relies on legitimate interests as the lawful basis for processing, a Legitimate Interests Assessment (LIA) is conducted and documented internally. You may request details of any LIA by contacting the dk44 Data Protection Officer.
dk44 does not sell your personal data. Data may be shared with the following categories of recipients only to the extent necessary and under appropriate contractual safeguards:
All third-party processors engaged by dk44 are subject to binding data processing agreements that require them to process data only on dk44's documented instructions, maintain appropriate security measures, and not transfer data to further parties without dk44's authorisation.
dk44 uses cookies and similar tracking technologies to operate the platform, maintain your session, and improve your experience. Cookies are small text files placed on your device when you visit dk44.im. The categories of cookies used by dk44 are as follows:
You may manage your cookie preferences through the dk44 cookie preference centre, accessible from the footer of the dk44 platform. Note that disabling certain cookies may affect the functionality of some platform features. Your browser settings may also be used to control cookie storage, though this method may be less precise than the preference centre.
dk44 retains personal data only for as long as is necessary to fulfil the purposes set out in this Policy, unless a longer retention period is required or permitted by law. The key retention periods applied by dk44 are as follows:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account & Identity Data | Duration of account + 5 years post-closure | Licensing obligation / AML compliance |
| Financial Transaction Records | 7 years from transaction date | Financial record-keeping requirements |
| KYC Documents | 5 years post account closure | Regulatory / licensing obligation |
| Support & Complaints Records | 3 years from resolution date | Dispute resolution / audit trail |
| Marketing Preferences | Until opt-out or account closure + 1 year | Consent record management |
| Technical / Log Data | 13 months | Security monitoring / platform improvement |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be attributed to any individual. Where data is anonymised rather than deleted, the resulting anonymised dataset is no longer subject to this Policy.
dk44 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:
Your Responsibility: While dk44 takes all reasonable steps to protect your data on our end, you are responsible for maintaining the security of your own dk44 account credentials. Do not share your password with anyone, and contact Support immediately if you suspect your account has been compromised.
As a dk44 player, you hold the following rights in respect of your personal data. These rights may be exercised by submitting a written request to dk44 Support, referencing "Data Rights Request" in your communication:
Request a copy of the personal data dk44 holds about you, along with information about how it is used and with whom it is shared.
Request correction of inaccurate or incomplete personal data held about you. Some corrections may require supporting documentation.
Request deletion of your personal data where it is no longer necessary, or where you withdraw consent — subject to dk44's legal retention obligations.
Request that dk44 restricts processing of your data in certain circumstances, such as while a rectification request is being assessed.
Receive your personal data in a structured, commonly used, machine-readable format and transfer it to another controller where technically feasible.
Object to processing based on dk44's legitimate interests or for direct marketing purposes. Marketing objections are actioned immediately upon receipt.
dk44 will respond to all verified data rights requests within 30 calendar days of receipt. Where a request is complex or numerous, this period may be extended by a further 60 days, with notice provided to you. There is no charge for exercising any data right, unless requests are manifestly unfounded or excessive, in which case a reasonable administrative fee may apply.
dk44 strictly prohibits the use of its platform by any person under the age of 21 years. dk44 does not knowingly collect personal data from individuals under the age of 21. The dk44 registration process includes mandatory age verification steps, and accounts are subject to KYC checks that confirm the age of the account holder.
If dk44 becomes aware that personal data has been collected from a person under the age of 21 — whether through a failure of our verification processes or through misrepresentation by the individual — dk44 will:
If you believe a minor has accessed dk44: Please contact us immediately at [email protected]. dk44 takes underage gambling extremely seriously and will act swiftly on any credible report. Parents and guardians are encouraged to use parental control software to restrict minors' access to online gambling platforms.
dk44 operates under an international gaming license, and some of the third-party service providers engaged by dk44 — including game software suppliers and KYC verification platforms — may process personal data in jurisdictions outside Pakistan. Where personal data is transferred internationally, dk44 ensures that appropriate safeguards are in place to protect that data to a standard equivalent to that applied within Pakistan, including:
You may request details of the safeguards applied to any specific international transfer of your personal data by contacting the dk44 Data Protection Officer at [email protected], referencing "International Transfer Query" in your subject line.
The dk44 platform may from time to time contain references or links to third-party websites or services — for example, game providers' promotional pages or responsible gaming organisations. This Privacy Policy applies exclusively to data processed by dk44 through the dk44.im platform. dk44 is not responsible for the privacy practices of any third-party website or service, and we encourage you to review the privacy notices of any external sites you visit.
dk44 does not endorse or make any representations about third-party websites. The inclusion of any reference to an external organisation does not imply a commercial relationship between that organisation and dk44 beyond the specific contractual arrangement described in Section 5.
dk44 reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, legal obligations, or the expansion of dk44's services. When material changes are made to this Policy, dk44 will:
Your continued use of the dk44 platform following the effective date of an updated Privacy Policy constitutes your acknowledgement of the changes. Where changes require fresh consent — for example, a new category of data processing — dk44 will seek that consent separately before the new processing commences.
Previous versions of this Privacy Policy are available on request from the dk44 Support team and are retained in dk44's internal compliance records for a minimum of five years.
For all queries, requests, or concerns relating to this Privacy Policy or dk44's data processing practices, please contact the dk44 Data Protection team. All data rights requests and DPO queries should be submitted in writing to allow for a complete audit trail and appropriate escalation where required.
Data Protection Contact:
Email — (subject: "DPO Request" or "Data Rights Request")
Live Chat — available 24/7 from your dk44 account dashboard after login
Response time — within 30 calendar days for data rights requests; within 48 hours for general privacy queries.
If you are not satisfied with dk44's response to a privacy complaint, you have the right to escalate the matter to the relevant data protection supervisory authority applicable in your jurisdiction, or to the dispute resolution body designated under dk44's international gaming license. Details of the applicable supervisory authority are available from the dk44 Support team upon request.
dk44 is committed to resolving all privacy concerns promptly and transparently. We take every data protection query seriously and treat all communications with the DPO team in strict confidence.
Now that you know exactly how dk44 protects your data, explore Pakistan's most trusted online casino — cricket betting, live dealer games, slots, and more, all secured end-to-end.